Biblography

Books

AAKER, D and JOACHIMSTHALER, E (2002) Brand Leadership. New York: Free Press

BRANDI, J (2001) Building Customer Loyalty: 21 Essential Elements in Action. Texas: The Walk The Talk Company

BUTSCHE, S (2002) Customer Loyalty Programmes and Clubs. Gower Publishing Ltd. Aldershot: Gower Publishing Ltd.

DAVIS, M (2009) The Fundamentals Of Branding. Switzerland: AVA Publishing

DOOLE, I and LOWE, R (2005) Strategic Marketing Decisions in Global Markets. Boston: Cengage Learning EMEA.

HUMBY, C, HUNT, T and PHILLIPS T (2008) Scoring Points: How Tesco Continues to Win Customer. Loyalty London: Kogan Page Publishers

KNOX, M (2015) Supermarket Monsters: The Price of Coles and Woolworths'

Dominance. Collingwood: Redback

KORNBERGER, M (2010) Brand Society: How Brands Transform Management and Lifestyle. London: Cambridge University Press

KOTLER, P and KELLER, K (2011) Marketing Management. 14^th Ed. New Jersey: Prentice Hall

LURY, G (2001) Brandwatching. 2nd Ed. Los Angeles: Blackhall Publishing.

OLINS, W (2008) The Brand Handbook. London: Thames & Hudson Ltd. 

SILVA, J and DUPUIS (2011) Package Design Workbook: The Art and Science of Successful Packaging. Reissue Ed. Massachusetts: Rockport

Articles

ARKELL, H  (2015) Are any own brands as good as the real thing? MAIL ONLINE [Online] Available from: http://www.dailymail.co.uk/femail/food/article-3106525/Are-brands-good-real-thing-SAVVY-SHOPPER-s-Quality-test-reveals-all.html [Accessed 10th December 2015]

ARNETT, G (2013) Are loyalty cards really worth it? THE GUARDIAN [Online] Available from: http://www.theguardian.com/news/datablog/2013/oct/31/are-loyalty-cards-really-worth-it [Accessed 18th December 2015]

BOLD, B  (2014) Supermarket own-brands generate more than half of UK grocery sales MARKETING MAGAZINE [Online] Available from: http://www.marketingmagazine.co.uk/article/1324180/supermarket-own-brands-generate-half-uk-grocery-sales [Accessed 10th December 2015]

CHITTOCK, M (2013) Rise of the supermarket own brand THE GUARDIAN [Online] Available from: http://www.theguardian.com/lifeandstyle/wordofmouth/2013/feb/04/rise-of-the-own-brand [Accessed 10^th December]

FERGUSON, D (2013) How supermarkets get your data – and what they do with it THE GUARDIAN [Online] Available from: http://www.theguardian.com/money/2013/jun/08/supermarkets-get-your-data [Accessed 19th December 2015]

JEFFERIES, S (2004) What your Supermarket says about you THE GUARDIAN [Online] Available from: http://www.theguardian.com/lifeandstyle/2004/mar/12/foodanddrink.shopping [Accessed 21st December 2015]

PEACHEY, K (2015) Shoppers with reward cards see little point in loyalty BBC NEWS [Online] Available from http://www.bbc.co.uk/news/business-32036916 [Accessed 21st December 2015]

WALLOP, H (2013) How supermarkets prop up our class system THE TELEGRAPH  [Online] Available from: http://www.telegraph.co.uk/foodanddrink/9808015/How-supermarkets-prop-up-our-class-system.html [Accessed 21st December 2015]

Websites

BIG FISH Design Portfolio [Online] Available from http://www.bigfish.co.uk/blog/portfolio/waitrose/ [Accessed 17th December]

EFFECTIVE DESIGN (2011) The Grand Prix: Waitrose Limited [Online] Available from

http://2011.effectivedesign.org.uk/2010/grand_prix/waitrose.php [Accessed 20th December]

JOHN LEWIS PARTNERSHIP Products and Services [Online] Available from http://www.johnlewispartnership.co.uk/about/waitrose/products-and-services.html [Accessed 20th December]

LEATHERHEAD FOOD RESEARCH (2012) Increasing number of UK consumers have greater awareness of health and well-being [Online] Available from: https://www.leatherheadfood.com/increasing-number-of-uk-consumers-have-greater-awareness-of-health-and-well-being#sthash.0Z9vOXIN.dpuf [Accessed 17th December]

MANCHIPP, S (2014) Supermarket success – it’s a question of class ADLITERATE [Online] Available from http://www.adliterate.com/2014/01/supermarket-success-its-a-question-of-class/ [Accessed 21st December 2015]

PEARLFISHER Design Portfolio [Online] Available from http://www.pearlfisher.com/work/waitrose-lovelife/ [Accessed 18th December]

UK GEOGRAPHICS (2014) Social Grade A, B, C1, C2, D, E [Online] Available from http://www.ukgeographics.co.uk/blog/social-grade-a-b-c1-c2-d-e [Accessed 21st December 2015]

Archives
BBC NEWS (1999)  Loyalty cards loosing appeal. [Online] Available from http://news.bbc.co.uk/1/hi/business/the_company_file/481921.stm [Accessed 19th December 2015]

Research Figures
AIMIA [Online] Available from: http://www.aimia.com/en/capabilities/consumers/customer-loyalty-management.html [Accessed 21st December 2015]

NILESEN N.V. (NYSE: NLSN) (2014) The State Of Private Label Around The World. [Online] Available from: http://www.nielsen.com [Accessed 10 December 2015]

VERDICT [Online] Available from: http://www.verdictretail.com [Accessed 21st December 2015]

Documents

AAKER, D and JOACHIMSTHALER, E (2000) The Brand Relationship Spectrum: The key To The Brand Architecture Challenge. California Management Review. [Online] Available from: https://www.kth.se/polopoly_fs/1.136469!/Menu/general/column-content/attachment/CMR177p2.pdf [Accessed: 17^th December 2015]

KOMBRABAIL, H (2014) Brand Architecture [Online] Available from: https://docs.google.com/document/d/1o1PWcvTdD0BFOjVtxiZr_oLAc4qzTpx2BI-uQs9kHSE/edit?hl=en_GB [Accessed: 17^th December 2015]