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Thursday, 26 November 2015

COP Tutorial: Three

I didn't have too many questions about my current writing at this point as all I was doing was still writing after having just found a structure. The questions I did have were to help me further down the line.

Case Studies
  • What is a case study 
  • How should I incorporate them? 

Tutor's Comments
  • Discussed structure 
  • Chapter Three - visual study 
  • Communicating the title further 
  • Keep note of word count 
It was suggested to have at around 4 Case Studies on UK supermarket brands. Think about what my primary research it going to be, controlled tests, focus group, blind tests or questionnaire? Also think about the title/question. What are you trying to discover or explore?

Additional Notes
I was told to consider the practical element and have it show quantitive evidence of the strategies I'm discussing.